How can you make a condom ad go viral, you ask? Well, take some cool music and lyrics, add some rap to it, sprinkle in some Bollywood masala and there you have it! And that’s exactly what Durex, the global leader in sexual well being, did to gain quite a lot of eyeballs on social media.
Last month, Durex launched the “DoTheRex” campaign featuring Bollywood actor Ranveer Singh as the brand ambassador. Unlike the usual condom ads which objectify women, this campaign is different as it uses the quirky side of Ranveer to convey the ‘Have Safe Sex’ message to youngsters in a fun way. Incidentally, this is the first time that a male Indian actor is associated with a condom brand. I must say that’s a brave move by our very own Bollywood ka Gunda. Continue reading