Who doesn’t know the childhood story of Goldilocks and the three bears. To remind those who might have forgotten, it’s the story of a little girl named Goldilocks who finds a house owned by three bears – the papa bear, the mama bear and the baby bear. Each bear has their own preference of food and beds. After testing all three examples of both items, Goldilocks determines that one of them is always too much in one extreme (too hot or too large), one is too much in the opposite extreme (too cold or too small), and one is “just right”.
The Goldilocks principle stems from the above story and states that something must fall within certain margins instead of the extremes. In simple words, it means something that is “just right.”
Ultimately, what this principle tries to state is that the middle matters and not the extremes. Continue reading →
The Wall Street Journal got its hands on a financial report filed by Google in December last year. The Internet company, which is also the most valuable brand this year, intends to deliver ads on almost any IP-enabled device that it has access to in the future.
“Our expectation is that users will be using our services and viewing our ads on an increasingly wide diversity of devices in the future,” Google said recently. “We expect the definition of mobile to continue to evolve as more and more ‘smart’ devices gain traction in the market.”
“For example, a few years from now, we and other companies could be serving ads and other content on refrigerators, car dashboards, thermostats, glasses, and watches, to name just a few possibilities,” the company said. Continue reading →
According to Millward Brown’s annual BrandZ Top 100 Most Valuable Global Brand ranking, Google has topped Apple to become the world’s most valued brand.
According to the study, Google’s brand value rose 40% to $159 billion while Apple, which has held the premier spot for the past three years, dropped 20% to $148 billion.
If you study consumer thoughts and behavior, one can probably make a good guess that this transition is because Apple has been kind of on the back foot this year. Apple is known to be a highly innovative company popular for its ground-breaking products. Obviously, they’ve slowed down quite a bit after Steve Jobs. Continue reading →
The 16th Lok Sabha elections just concluded with the country supporting BJP’s Prime Ministerial candidate, Shri Narendra Modi, who managed to win the elections with as much popularity and glamor as possible. For the first time in the history of the Indian elections was so much attention paid to conversations on social media, measuring trends on tweets, retweets, likes and followers.
150 million new voters were added this year many of whom are the ones belonging to the connected generation and most parties took steps to reach out to these people online and through social media.
Continue reading →
One of the most popularly discussed business concepts is the concept of Freebie Marketing especially coming from the example of Gillette, a major brand of razors and blades owned by Procter and Gamble. So, what is freebie marketing and how can start-ups benefit, if at all?
Simply stated, freebie marketing is a method by which one good is either sold at a lower price or given away for free in order to increase the sales of a complementary good. King C. Gillette is known to have capitalized on this concept to the best possible extent which is why it is often believed that this concept came into existence because of the Gillette Company, which is not true. Continue reading →