Content Curation or Content Creation


Content content everywhere, not a drop to consume! Well, that sounded a little too dramatic, but honestly, the fact is that there is a whole lot of content on the Internet today. Considering that there is so much already out there, is it still a good thing to create content? Or should you rather be the good guy, do some hard work and curate content?

I’ve always faced this question with my blog on startups, While I am still not sure as to what the best practice is, I am getting inclined towards the curation part. With a lack of quality writers who’d also be passionate about the topic, no doubt curation seems a better way forward. Continue reading

The Goldilocks Principle of Real-Time Action

goldilocks principle

Who doesn’t know the childhood story of Goldilocks and the three bears. To remind those who might have forgotten, it’s the story of a little girl named Goldilocks who finds a house owned by three bears – the papa bear, the mama bear and the baby bear. Each bear has their own preference of food and beds. After testing all three examples of both items, Goldilocks determines that one of them is always too much in one extreme (too hot or too large), one is too much in the opposite extreme (too cold or too small), and one is “just right”.

The Goldilocks principle stems from the above story and states that something must fall within certain margins instead of the extremes. In simple words, it means something that is “just right.”

Ultimately, what this principle tries to state is that the middle matters and not the extremes. Continue reading

Google Tops Apple, Becomes World’s Most Valuable Brand

Brandz Top 100

According to Millward Brown’s annual BrandZ Top 100 Most Valuable Global Brand ranking, Google has topped Apple to become the world’s most valued brand.

According to the study, Google’s brand value rose 40% to $159 billion while Apple, which has held the premier spot for the past three years, dropped 20% to $148 billion.

If you study consumer thoughts and behavior, one can probably make a good guess that this transition is because Apple has been kind of on the back foot this year. Apple is known to be a highly innovative company popular for its ground-breaking products. Obviously, they’ve slowed down quite a bit after Steve Jobs. Continue reading

The Best B-Schools Of India Still Suck In Technology, Apart From Other Things


Honestly, I have never been a big fan of the education system here in India. Although, I haven’t studied from the premier institutes in the country, but I have a fair enough sense of judgement that helps me identify the key differences in the system here, in India, and that abroad. Anyways, why am I writing this post today? Well, the CAT 2012 results were announced today. If you do not know, the CAT is a national test in order to apply for admissions to the prestigious (for many!) IIMs in India and considered one of the toughest examinations in the country. Continue reading

Can Shopping Save The World? The Story Of Stuff Project Will


Let me be really straightforward with this post. If you don’t like hearing words like “save the world” or “be the change” and terms like sustainable development, please don’t read further. In fact, wait, you should definitely read this and think about it.

It all started a few weeks ago when a friend of mine shared a link with me. It’s called The Story Of Stuff Project. I was actually thinking of getting a new cell phone, not that I really need one but because I really love tech stuff and products, so much that I do run a tech blog too. I saw this video and decided I don’t really NEED a new cell phone right now. I am not trying to scare you away with this video. Actually, I think each and everyone should watch this video. Why? Because it tells us the story of stuff, stuffs that we use each day in our lives. Continue reading