Google Tops Apple, Becomes World’s Most Valuable Brand

Brandz Top 100

According to Millward Brown’s annual BrandZ Top 100 Most Valuable Global Brand ranking, Google has topped Apple to become the world’s most valued brand.

According to the study, Google’s brand value rose 40% to $159 billion while Apple, which has held the premier spot for the past three years, dropped 20% to $148 billion.

If you study consumer thoughts and behavior, one can probably make a good guess that this transition is because Apple has been kind of on the back foot this year. Apple is known to be a highly innovative company popular for its ground-breaking products. Obviously, they’ve slowed down quite a bit after Steve Jobs. Continue reading