You’ll Soon See Google Ads on your Refrigerator, Watches and much more

Google IOT

The Wall Street Journal got its hands on a financial report filed by Google in December last year. The Internet company, which is also the most valuable brand this year, intends to deliver ads on almost any IP-enabled device that it has access to in the future.

“Our expectation is that users will be using our services and viewing our ads on an increasingly wide diversity of devices in the future,” Google said recently. “We expect the definition of mobile to continue to evolve as more and more ‘smart’ devices gain traction in the market.”

“For example, a few years from now, we and other companies could be serving ads and other content on refrigerators, car dashboards, thermostats, glasses, and watches, to name just a few possibilities,” the company said. Continue reading

Google Tops Apple, Becomes World’s Most Valuable Brand

Brandz Top 100

According to Millward Brown’s annual BrandZ Top 100 Most Valuable Global Brand ranking, Google has topped Apple to become the world’s most valued brand.

According to the study, Google’s brand value rose 40% to $159 billion while Apple, which has held the premier spot for the past three years, dropped 20% to $148 billion.

If you study consumer thoughts and behavior, one can probably make a good guess that this transition is because Apple has been kind of on the back foot this year. Apple is known to be a highly innovative company popular for its ground-breaking products. Obviously, they’ve slowed down quite a bit after Steve Jobs. Continue reading