The Impact of Social Media on the Indian Elections

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The 16th Lok Sabha elections just concluded with the country supporting BJP’s Prime Ministerial candidate, Shri Narendra Modi, who managed to win the elections with as much popularity and glamor as possible. For the first time in the history of the Indian elections was so much attention paid to conversations on social media, measuring trends on tweets, retweets, likes and followers.

150 million new voters were added this year many of whom are the ones belonging to the connected generation and most parties took steps to reach out to these people online and through social media.

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