Social Media

Content Curation or Content Creation

curation

Content content everywhere, not a drop to consume! Well, that sounded a little too dramatic, but honestly, the fact is that there is a whole lot of content on the Internet today. Considering that there is so much already out there, is it still a good thing to create content? Or should you rather be the good guy, do some hard work and curate content?

I’ve always faced this question with my blog on startups, TheTechPanda.com. While I am still not sure as to what the best practice is, I am getting inclined towards the curation part. With a lack of quality writers who’d also be passionate about the topic, no doubt curation seems a better way forward. Continue reading →

The Impact of Social Media on the Indian Elections

Narendra_Modi_FB

The 16th Lok Sabha elections just concluded with the country supporting BJP’s Prime Ministerial candidate, Shri Narendra Modi, who managed to win the elections with as much popularity and glamor as possible. For the first time in the history of the Indian elections was so much attention paid to conversations on social media, measuring trends on tweets, retweets, likes and followers.

150 million new voters were added this year many of whom are the ones belonging to the connected generation and most parties took steps to reach out to these people online and through social media.

Continue reading →

Did You #DoTheRex Yet?

DoTheRex Youtube 6 May

How can you make a condom ad go viral, you ask? Well, take some cool music and lyrics, add some rap to it, sprinkle in some Bollywood masala and there you have it! And that’s exactly what Durex, the global leader in sexual well being, did to gain quite a lot of eyeballs on social media.

Last month, Durex launched the “DoTheRex” campaign featuring Bollywood actor Ranveer Singh as the brand ambassador. Unlike the usual condom ads which objectify women, this campaign is different as it uses the quirky side of Ranveer to convey the ‘Have Safe Sex’ message to youngsters in a fun way. Incidentally, this is the first time that a male Indian actor is associated with a condom brand. I must say that’s a brave move by our very own Bollywood ka Gunda.  Continue reading →

How Marketers Are Using Social Media Marketing Successfully

Getting-Results-Social-Media-how-marketers-are-using-social-media-marketing-successfully

Mostly all businesses today, whether large or small, are using social media marketing, not only to improve their search results but to create a better sense of brand loyalty and showcase brand presence among their customers.

An interesting infographic by Pagemodo shows that more than 90% of marketers use social media and what is surprising is that growing sales in not amongst their top priorities.

– The most common benefit of social media is exposure for the business, the report claims, where as increasing sales comes in the last with less than half the people surveyed citing it as a benefit.

– Facebook and Twitter have witnessed far more usage for social marketing than blogs which used to be more popular till a couple of years ago.

– More than 77% marketers claim they plan to use more of video marketing on social sites like YouTube to increase their exposure further.

Have a look at this interesting infographic (click on the image for better resolution).

All geared up to make videos then?

Infographic Source.

Pinterest Getting Ready to Challenge FB – Presents “Beautiful” Profile Designs

Pinterest

Pinterest’s co-founder and CEO Ben Silbermann made quite a few announcements at the SXSW today. Hot news is that, apart from getting profile redesigns, users will now also be able to pin videos. Moreover, an iPad app is expected to come soon.

According to the tech news site Mashable, Silbermann said that the virtual pinboard’s redesigned profiles pages will be released this week and they will be beautiful.

“I’m so excited about it,” Silbermann said during a SXSW conference today. “We wanted to make it more beautiful…to make your profile different in kind than the profile you have on Facebook.”

The redesign will display people’s influencers more prominently and the ability to find other like-minded users will become easier, reports Mashable. Additionally, Silbermann said users will be able to pin video from Vimeo, Hulu, Netflix, and more.

As for the iPad app, Silbermann would not give a specific release date but did confirm it is in the works. So far the only Pinterest app out there is for iPhones.

[Image Credit: Pinterest]