Content Curation or Content Creation

curation

Content content everywhere, not a drop to consume! Well, that sounded a little too dramatic, but honestly, the fact is that there is a whole lot of content on the Internet today. Considering that there is so much already out there, is it still a good thing to create content? Or should you rather be the good guy, do some hard work and curate content?

I’ve always faced this question with my blog on startups, TheTechPanda.com. While I am still not sure as to what the best practice is, I am getting inclined towards the curation part. With a lack of quality writers who’d also be passionate about the topic, no doubt curation seems a better way forward. Continue reading

The Impact of Social Media on the Indian Elections

Narendra_Modi_FB

The 16th Lok Sabha elections just concluded with the country supporting BJP’s Prime Ministerial candidate, Shri Narendra Modi, who managed to win the elections with as much popularity and glamor as possible. For the first time in the history of the Indian elections was so much attention paid to conversations on social media, measuring trends on tweets, retweets, likes and followers.

150 million new voters were added this year many of whom are the ones belonging to the connected generation and most parties took steps to reach out to these people online and through social media.

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Did You #DoTheRex Yet?

DoTheRex Youtube 6 May

How can you make a condom ad go viral, you ask? Well, take some cool music and lyrics, add some rap to it, sprinkle in some Bollywood masala and there you have it! And that’s exactly what Durex, the global leader in sexual well being, did to gain quite a lot of eyeballs on social media.

Last month, Durex launched the “DoTheRex” campaign featuring Bollywood actor Ranveer Singh as the brand ambassador. Unlike the usual condom ads which objectify women, this campaign is different as it uses the quirky side of Ranveer to convey the ‘Have Safe Sex’ message to youngsters in a fun way. Incidentally, this is the first time that a male Indian actor is associated with a condom brand. I must say that’s a brave move by our very own Bollywood ka Gunda.  Continue reading

Why I Chose SPJIMR Over YIF?

SPJIMR

Well, a lot of people have asked me this. Actually, not a lot but only a few who truly understand what YIF is and hence the question. For others, it seems there is no comparison. Anyways, I have been thinking of writing this for long, so today is the day.

For those who don’t know, YIF stands for Young India Fellowship. Simply put, it is a one-year post-graduate program which is multidisciplinary and is guided by the best of the best in their field. The Young India Fellowship, like it says on the website, seeks to groom young women and men who will lead India through the 21st century. Continue reading

What Are We Celebrating On Republic Day?

India Republic Day

Simply stated, 26th January is a day which marks the implementation of the Indian Constitution. The foundation of the Constitution is based on the principles of justice, liberty, and equality for all Indians. 63 years later, I think the country is doing a great job in forgetting the guiding principles on which the Constitution and our country was formed.

Today, Justice – social, economic or political is a dream for most. In order to get Justice in this country, one has to initiate protest marches and sit on fasts. On one hand, we have the liberty of thought but sadly it is caged in so many laws that it really is worthless. And what do I say about Equality? There is hardly any present in today’s society. Continue reading