Content Curation or Content Creation

Content content everywhere, not a drop to consume! Well, that sounded a little too dramatic, but honestly, the fact is that there is a whole lot of content on the Internet today. Considering that there is so much already out there, is it still a good thing to create content? Or should you rather be the good guy, do some hard work and curate content?

I’ve always faced this question with my blog on startups, TheTechPanda.com. While I am still not sure as to what the best practice is, I am getting inclined towards the curation part. With a lack of quality writers who’d also be passionate about the topic, no doubt curation seems a better way forward. Continue reading →

The Goldilocks Principle of Real-Time Action

Who doesn’t know the childhood story of Goldilocks and the three bears. To remind those who might have forgotten, it’s the story of a little girl named Goldilocks who finds a house owned by three bears – the papa bear, the mama bear and the baby bear. Each bear has their own preference of food and beds. After testing all three examples of both items, Goldilocks determines that one of them is always too much in one extreme (too hot or too large), one is too much in the opposite extreme (too cold or too small), and one is “just right”.

The Goldilocks principle stems from the above story and states that something must fall within certain margins instead of the extremes. In simple words, it means something that is “just right.”

Ultimately, what this principle tries to state is that the middle matters and not the extremes. Continue reading →

“Give’em the Razor, Sell’em the Blades” – Gillette’s Freebie Marketing Strategy Applied to Startups

One of the most popularly discussed business concepts is the concept of Freebie Marketing especially coming from the example of Gillette, a major brand of razors and blades owned by Procter and Gamble. So, what is freebie marketing and how can start-ups benefit, if at all?

Simply stated, freebie marketing is a method by which one good is either sold at a lower price or given away for free in order to increase the sales of a complementary good. King C. Gillette is known to have capitalized on this concept to the best possible extent which is why it is often believed that this concept came into existence because of the Gillette Company, which is not true. Continue reading →

Did You #DoTheRex Yet?

How can you make a condom ad go viral, you ask? Well, take some cool music and lyrics, add some rap to it, sprinkle in some Bollywood masala and there you have it! And that’s exactly what Durex, the global leader in sexual well being, did to gain quite a lot of eyeballs on social media.

Last month, Durex launched the “DoTheRex” campaign featuring Bollywood actor Ranveer Singh as the brand ambassador. Unlike the usual condom ads which objectify women, this campaign is different as it uses the quirky side of Ranveer to convey the ‘Have Safe Sex’ message to youngsters in a fun way. Incidentally, this is the first time that a male Indian actor is associated with a condom brand. I must say that’s a brave move by our very own Bollywood ka Gunda. Continue reading →